On the Beach removes 108 roles as processes are automated
The UK travel company is cutting 108 customer-facing, finance and support roles after consultation began in March.
On the Beach is removing 108 roles following a consultation that began on 26 March 2026, according to the AI Layoff Tracker, which cited Travel Gossip. The affected positions span customer-facing, finance and support functions.
Management said the roles were affected because processes were becoming automated or streamlined. The evidence does not establish that every affected job was directly replaced by AI.
The cut is a specific example of an employer linking a restructure to automation, rather than proof that AI has replaced all work in the affected functions. Gartner reported in February that 20% of 321 surveyed customer-service leaders had reduced agent staffing because of AI; its forecast that half of those companies will rehire by 2027 remains a prediction.
For an employer planning a similar change, map which duties and roles are genuinely redundant before deciding outcomes. Consult affected employees before final decisions, assess reasonable redeployment, and document the operational and automation evidence supporting any genuine redundancy process.
- On the Beach is removing 108 roles.
- Consultation began on 26 March 2026.
- Customer-facing, finance and support roles are affected.
- Management cited processes becoming automated or streamlined.
- The evidence does not prove every role was directly replaced by AI.
For employers: Map the duties changed by automation, consult employees before deciding redundancies, and assess redeployment so any resulting termination is based on a genuine redundancy rather than an assumption that AI replaces a whole role.
Sources: 2026 company-cut tracker · Gartner predicts half of companies that cut customer-service staff due to AI will rehire by 2027
General information for employers, not legal advice. Reporting summarised from the linked sources; confirm details with the primary source.